Is word-of-mouth marketing better than electronic world of mouth
As we know, EWOM is a traditional marketing methods, that is focus on person-to-person contacts that happen on the internet. An example of use EWOM on Instagram is the #MyCalvins campaign. The campaign allows consumers to submit photos wearing Calvin Klein products with the hashtag #MyCalvins on Instagram, Twitter, Facebook, and their website. The campaign has seen celebrity endorsers such as Justin Bieber, Kendrick Lamar and Kendall Jenner. So it attract more people knows the brand of CK and increase the income.
However, EWOM have a disadvantage, from my own experience, eWOM has low trust.From my own experience,I would go buy the product for the I checked some merchants google comments. It show me many function and easy useful, however the facts were quite different. I was acceptable for general service attitudes, Ordinary sense of use and spend much time and money, what I could not accept was so terrible! And always selling their products, which made me a little unpleasant!
Traditionally, word-of-mouth marketing is spread from one person to another on the basis of recommendation.In era society , a single recommendation can have huge impact , let word of mouth marketing increase profile quickly.
“With the encouragement of social media, trust has a significant impact on purchase intention. Therefore, trust plays an important role in e-commerce by directly influencing purchase intention and indirectly influencing perceived usefulness.” M. Nick Hajil said.
For me, i would more like word of mouth, WeChat is a one of famous social media, i often see the people post advertisement and photo on the home page, since i would go to make the nails, i will ask my friends which one is the best and my friends will told me the service experience and give me good recommendations.
So in my opinion, word of mouth can increase sales without advertising spending, build high loyalty,Higher involvement customers buy more frequently and recommend their friends more frequently.
EWOM and WOM all are good marketing methods.
which one do you like?
What do you believe in more Word of Mouth or Advertisements?
please give me comments~
reference：Truly Deeply – Brand Agency Melbourne. n.d. #Mycalvins Campaign Takes Over The Internet | Truly Deeply – Brand Agency Melbourne.viewed on 21 may 2020<https://www.trulydeeply.com.au/2016/02/mycalvins-viral-campaign-advertising-brand/>
JACQUELINE 
With the growth of Internet technologies more and more consumers are using it as a tool for information seeking about a product or a company. Although eWOM may be less personal than traditional WOM, it is seen as more powerful because it has significant reach and is publicly available. Moreover, It can help a company to understand consumers’ reactions to its products and services in a better way.
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Hey, Richard, I agree with you, its no doubt eWOM bring lots of benefits for the company, and let more people to understand the product.For example, Coca-Cola used eWOM to become a well-known brand and most of people buy it.
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HI , Jac . I AGREE WITH YOUR POINT .I think wom are more trustable than ewom . because sometimes there are a lot of shop using fake advertising to attract customers to buy their product .
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Hi, Serena, Thank you for taking the time to comment, I have had a very bad experience, I spent more than a thousand to dye my hair, and the result is very poor. since then I will ask my friends then to choose the best～
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I agree with you. The current operators will ignore consumers’ feelings for profit. Launched many advertisements and news of unknown origin. In case consumers are fooled but there is no way to complain.
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You are right~ Unidentified ad sources can cause expected trouble and get bad customers experience.
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I agree with you. Nowadays a lot of people make fakes reviews online, so a lot of times you don’t know if you can to trust them. In my opinion, it’s always better to ask someone that you know.
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Yes, I think so, we need ask someone we knows.
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I personally agree with you, it’s always better to trust someone you know, but there is a funny thing, eWom works because people loves to show up, many people wouldn’t agree with me, but I find really unnecessary to spend thousands or hundred of thousands on a watch or a purse but still many people do it because xxxxxx famous has it.
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This phenomenon you said also exists, it is important to choose which one is more suitable for yourself, everyone’s thoughts and feelings are different, what do you think？
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