JACQUELINE

Is word-of-mouth marketing better than electronic world of mouth

As we know, EWOM is a traditional marketing methods, that is focus on person-to-person contacts that happen on the internet.  An example of use EWOM on Instagram is the #MyCalvins campaign. The campaign allows consumers to submit photos wearing Calvin Klein products with the hashtag #MyCalvins on Instagram, Twitter, Facebook, and their website. The campaign has seen celebrity endorsers such as Justin Bieber, Kendrick Lamar and Kendall Jenner. So it attract more people knows the brand of CK and increase the income. 

However, EWOM have a disadvantage, from my own experience, eWOM has low trust.From my own experience,I would go buy the product for the I checked some merchants google comments. It show me many function and easy useful, however the facts were quite different. I was acceptable for general service attitudes, Ordinary sense of use and spend much time and money,  what I could not accept was so terrible! And always selling their products, which made me a little unpleasant!

Traditionally, word-of-mouth marketing is spread from one person to another on the basis of recommendation.In era society , a single recommendation can have huge impact , let word of mouth marketing increase profile quickly.

“With the encouragement of social media, trust has a significant impact on purchase intention. Therefore, trust plays an important role in e-commerce by directly influencing purchase intention and indirectly influencing perceived usefulness.” M. Nick Hajil said.

For me, i would more like word of mouth, WeChat is a one of famous social media, i often see the people post advertisement and photo on the home page, since i would go to make the nails, i will ask my friends which one is the best and my friends will told me the service experience and give me good recommendations. 

So in my opinion, word of mouth can increase sales without advertising spending, build high loyalty,Higher involvement customers buy more frequently and recommend their friends more frequently. 

EWOM and WOM all are good marketing methods.

which one do you like?

What do you believe in more Word of Mouth or Advertisements?

please give me comments~

reference：Truly Deeply – Brand Agency Melbourne. n.d. #Mycalvins Campaign Takes Over The Internet | Truly Deeply – Brand Agency Melbourne.viewed on 21 may 2020<https://www.trulydeeply.com.au/2016/02/mycalvins-viral-campaign-advertising-brand/&gt;

The emergence of the Internet of things makes things and things more closely linked, such as electronic appliances, cars, security system, alarm clocks, vending machines, speaker systems and more.

Forecasts of major output values ​​(2020): Smart Car $600 billion, Smart Home $379.8 billion, Smart Factory $270 billion, Smart Hospital $48.7 billion, and Smart School $34.5 billion. From the above data, we can see that the Internet of Things has been in line with this world and exists in people’s lives

IoT is helping companies better market their products and services as they are able to collect more data from customers. This data is valuable as it provides insights into consumer behavior, making it easier to market products or services with success. 

For example,Smartphone is a good way to try IoT marketing,

Among them, use the smartphone’s built-in GPS to map potential customers to nearby businesses. Last year, Burger King successfully executed the IoT example-they launched the “Penny Shoppers” campaign. Any customer within 600 feet of competitor McDonald’s will receive an alert on their smartphone and be taken to the nearest Burger King store

Its a new way to attractive customers 

However, the security of the Internet of things should also focus on thinking, while life is convenience and intelligence ，perhaps their own privacy information will be gradually leaked，What’s more, hackers will hack into the entire information network of your home by attacking the intelligent stereo in your home. So I think the security of the Internet of things is worth considering.

Keeping that secure is vital to consumer trust, but so far the IoT ’s security track record has been extremely poor. 

So we should be keep the information security and more focus on the security. 

Does Internet of Things technology will definitely optimize people’s lives？

Whats your point？

Please give me some advice, thanks!!!

reference：

https://www.martechadvisor.com/articles/iot/three-iot-marketing-examples-for-marketing-strategies/

In today’s multimedia digital age, people cannot be without the Internet, various industries will also use SEO to promote marketing.
So what’s the main function of SEO?

SEO helps small business owners create fast,
-Internal and external adjustment and optimization of the website, improve the natural ranking of keywords in the search engine of the website, get more traffic, so as to achieve the goals of website sales and brand building

Rely on the traffic of search engines, and use this traffic as a product to attract advertisers to put ads on the site. Such as Google Advertising

SEO can attract more customers. Enterprises with SEO optimized websites has brought in more customers, and their growth rate is twice that of enterprises without SEO.

There is no doubt that SEO is a good marketing tool。
From of my point of view, Professional high-definition picture shooting and editing, with short text also attracts the user’s attention. People are more inclined to see specific images, dynamic pictures, and then display them together with audio. From video- or photo-planning-shooting-production-promotion, with a corresponding ad group, make your business invincible. Such as Instagram, people can use the tag（hashtag） to find some interesting topic, and it would be more clearly and convince.Its better than google search（just my own feeling）anyway, there have more different ways to research, for myself, google search have much advertising and lots of text, its spend too much time to watch it, otherwise, Pictures and videos are more intuitive。

All in all, SEO is also very important, Customers can choose their own preferences to find their own search methods.

Are the search engine results real and reliable?

Whats your idea，please give me comments～thanks ！

Reference： 5 KEY Benefits Of SEO For Small Businesses | IMSR. Viewed on 12 May 2020: <https://www.improvemysearchranking.com/5-key-benefits-seo-small-businesses/&gt;

In this new era of the internet and variety of social media,  consumption and creation of news and information in our society is changing。Facebook, Instagram, YouTube and Twitter increasingly use mobile devices and easily access 3G / 4G networks via Wi-Fi, they have become powerful platforms for providing news and entertainment. However, many fake news travels on the internet.

Social media and news organizations publish virtual fake news to increase the number of readers or as part of a psychological warfare. Overall, the goal is to monetize by clicking on traps. Use attractive pensions to attract users and curiosity through gorgeous headlines or designs, and then click on links to increase advertising revenue.

From ancient society to modern times, fake news has always existed in society

Fake news in nothing new.Social media platforms such as Twitter, Facebook enable almost everyone to post their own ideas or share stories with the world

The problem is that most people will not check the source of the material they see online before sharing, which may cause false news to spread quickly, or even “popular’’

The impact of fake news 

In my opinion, False information appears on different media through different channels. It is a serious injury to society and the audience.

This not only damages the credibility of the media, but also harms the country and society. Fake news is extremely harmful, especially legal news. If medical news is false news, it will cause adverse effects to the people. Some intensify social conflicts, endanger people’s lives and health, etc.

How to Spot fake news?

1) Look carefully , check the source of the story ,is it a reliable source?

2) Check other source. Are other reputable news/media outlets reporting on the story? Are there any sources in the story? If so, check they are reliable or if they even exist!

3) Check your biased. Are your own opinions or beliefs affecting your judgement on news reports

Can fake news disappear in the future？

Will this phenomenon get worse?

Please give me your advice or idea～

resource：

https://www.cits.ucsb.edu/fake-news/where

s3637069 jacqueline

Today, it is estimated that more than 5 billion people have mobile devices, according to research, the number of people that own a smart and feature phone is 4.78 Billion, making up 61.51% of the world ’s population。

Mobile phones have become a must-have exist in people’s life，order food, online shopping, working, pay for money, socializing and etc we can all operate through mobile phones.

Any marketing activity can through personal mobile devices. Have you ever noticed a problem： when I buy something on website, so it will often delivery information about what I like. Besides, when I watch youtube, the advertisement that is what I interested.

Why it would be happened ？ Because of the online tracing of cookies，Track users on multiple sites to collect user access habits such as google ads. certainly, its a good way to achieve advertising marketing.

However，coin have two sides，how can we protect our privacy？ Although it brings us a lot of convenience, but it also has a lot of information security issues.

-mobile signal tracking

– Wi-Fi and Bluetooth Tracking

-Location Information Leaks From Apps and Web Browsing

These ways can leak consumers privacy，so consumers also worry that location data can be used to track the location of consumers.

In my opinion，maybe we should more focus on our privacy，and Clean up your browsing information on the web in time.

Does anyone care about their information security?

Can privacy and security issues be completely resolved?

Let me know your opinion!

Reference :

Surveillance Self-Defense. 2020. The Problem With Mobile Phones. Viewed on 17 April <https://ssd.eff.org/en/module/problem-mobile-phones&gt;

Ash Turner, 2020, ‘how many smart phones are in the world’ blog post viewed on 17 April,2020<https://www.bankmycell.com/blog/how-many-phones-are-in-the-world)>.

How to effectively create viral content ？

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As we know, viral marketing has been becoming a marketing method to used for website promotion, brand promotion, etc. So attracting the attention of the target audience is not an easy task，so how to catch people’s eyes to achieve viral marketing？I think everyone should have the same questions as me.

4 steps in viral marketing

Emotional Viral content can inspire viewers, from anger and fear to awe and excitement.

• Practical Content is valuable, whether it is education, information or entertainment, it may be shared.
• Readable Viral content will be more engaging and interactive
• Powerful Words

Adding powerful words to titles and subtitles or indirect will help increase the probability of content spread

ALSA Ice Bucket Challenge
A successful case of viral marketing sweeping the globe. The Ice Bucket Challenge is a charity event that is funded by the ALS Association.The rules that is participants poured a bucket of ice water on their heads, make a video and upload it to the community platform and designate three friends to participate in the challenge.

So how could be successful？

This events that for the charity can affect peoples attention，secondly，this method is very novel it can get higher curiosity. Besides，there many pop star famous people to support this events, certainly, this challenge is really fun and looks cool. From marketing perceptive, this is a completely irresistible proposal, a blockbuster product and the highlight of word of mouth is even maximized.

Is the impact of celebrity benefits really so great?
Will viral marketing be successful?
Please leave a comment～

reference：

Taylor & Francis. 2020. Emotional Appeals And News Values As Factors Of Shareworthiness In Ice Bucket Challenge Coverage. viewed on 20 March 2020: <https://www.tandfonline.com/doi/abs/10.1080/21670811.2017.1387501&gt;

social media is the best tool for business

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In the digital age, social media is the best way to connect with people.Such as Instagram，Facebook，Twitter and so on. According to Global Digital 2019 reports that shows internet users are growing more rapidly and approximately more than one million new users every day.

People can connect with people, shopping at online, get some news through social media it means the social media is a part of people’s life.

The addition of social media meant that companies now had another way to connect with their consumers. So how to use social media marketing to make brand successful ？

Burberry is one the famous luxury brand in the world，and that is beginning to work on digital marketing.So they opened Facebook, Pinterest, YouTube, and Sina Weibo.BURBERRY uses the site to inspire community relationships, and then uses this community relationship to capture consumers.

In the 2016 spring and summer series of Burberry, they cooperated with Snapchat.(You can get a glimpse of the new season products on Snapchat (just released, the main feature will be burned immediately after reading) 

This marketing method can not only attract the curiosity of customers, but also increase the awareness of the brand.

Besides, It has 1.53 million followers on Weibo, when they launch the new products, it will create topic on Weibo hot research, so many people will clicked it and to know the new products.

Enterprises need to use social media reasonably to increase brand awareness and make the company successful.

What do you think? you can leave some comments….

reference:

https://wearesocial.com/blog/2019/01/digital-2019-global-internet-use-accelerates

https://au.burberry.com/?locale=en_AU&ds_rl=1246584&gclid=EAIaIQobChMI5JKqwbWt6AIVCxePCh07wQZfEAAYASAAEgKLHvD_BwE&gclsrc=aw.ds